Modeling for Understanding, Not Just Automation

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Presented by

Michalina Kaminska, Business Process Specialist at PNA & Lecturer at Maastricht University

About this talk

While BPMN is often associated with automation and execution, its true potential lies far beyond IT implementation. Join us for an insightful webinar exploring the powerful role of BPMN in conceptual process modeling—an essential practice for achieving clarity, alignment, and knowledge consistency across an organization.  In this webinar we will: - Distinguish conceptual process models from executable ones, showing how BPMN can be used to foster shared understanding, document organizational knowledge, and guide strategic decision-making.  - Discuss how treating process modeling in isolation—without considering rules, data, and definitions—often leads to misalignment, inefficiencies, and costly misunderstandings. - Introduce the CogNIAM methodology, developed by PNA and rooted in OMG standards (SBVR, BPMN, and DMN). - Explore why valid BPMN models aren't necessarily good models. Through practical examples and interactive exercises, you’ll see how applying modeling best practices leads to consistent, well-scoped, and meaningful process models. - Look at process modeling as a continuous effort that, much like BPM itself, requires ongoing training, review, and refinement. You'll gain insights into how modern educational techniques—like blended learning and problem-based learning—can drive sustainable modeling excellence across your teams. Register now!
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The Object Management Group® (OMG®) is an international, open membership, not-for-profit technology standards consortium. Founded in 1989, OMG standards are driven by vendors, end-users, academic institutions, and government agencies.